Pricing, in the open.
What everything costs, what each plan includes and the metric we report on it. Checkout opens at launch; join the free Spec & Market Report queue and we'll send your payment link the day it opens, with no obligation.
Get my free Spec & Market ReportSee pricing by industryNo results are guaranteed: not meetings, not replies, not sales. What we stand behind is the data and the process: spec approved before build, verified at build time, bad rows replaced free.
Plans
Spec & Market Report
Free · no card
Your ICP drafted in writing, plus how many verified matches exist, by segment and confidence.
Get my free Spec & Market Report →First List
from $225
150 verified contacts to your approved spec · $225–$350 by industry; $249 for SaaS & agencies ($1.50–$2.33 per contact) · a 25-row checkpoint · builds start Mondays · delivery within 5 business days of spec approval · replacements free.
ROI metric: cost per verified contact.
Supply Retainer
$750/mo
1,500 verified contacts/month ($0.50 each) · white-label · monthly refresh of prior drops · pause or cancel anytime.
ROI metric: cost per verified contact, trended monthly.
MSP Territory Retainer
$950/mo
One metro · 500–750 fresh contacts/month · quarterly full-territory refresh · metro exclusivity while live · pause or cancel anytime.
ROI metric: cost per verified contact.
Real estate lead gen
from $275
Verified B2B lists for agents, brokerages, property managers, investors and commercial RE. Business contacts only; ×1.10 industry tier.
Real estate details →Supply+ Retainer
$1,250/mo
2,500 contacts/month ($0.50 each) · a full outreach sequence set per drop · trigger-event notes · pause or cancel anytime.
ROI metric: cost per verified contact · cost per reply.
Campaign Build
$1,250 flat
An approved spec · a 250-contact list · a complete email & LinkedIn sequence set · personalization · a deliverability check · cleanup of one existing file.
ROI metric: cost per reply.
Supply Scale
$2,450/mo
5,000 contacts/month ($0.49 each) · dedicated sequence sets per segment · priority trigger-event monitoring · pause or cancel anytime.
ROI metric: cost per verified contact · cost per reply.
Real prairie, an hour from Chicago
Pricing by industry
Some industries take more research and checking per verified contact than others, so list plans are priced per industry. Pick yours to see adjusted prices. Contact counts stay the same; only the price changes. Campaign Build and the MSP Territory Retainer keep their published prices.
SaaS & software · ×1.00 vs. base. Baseline. Titles and firmographics are well documented and easy to verify.
First List · $249
150 contacts ($1.66 each)
Supply Retainer · $750/mo
1,500 contacts ($0.50 each)
Supply+ Retainer · $1,250/mo
2,500 contacts ($0.50 each)
Supply Scale · $2,450/mo
5,000 contacts ($0.49 each)
Marketing & creative agencies · ×1.00 vs. base. Baseline. Owners and founders are public; agencies are a core ROICP segment.
First List · $249
150 contacts ($1.66 each)
Supply Retainer · $750/mo
1,500 contacts ($0.50 each)
Supply+ Retainer · $1,250/mo
2,500 contacts ($0.50 each)
Supply Scale · $2,450/mo
5,000 contacts ($0.49 each)
Ecommerce & DTC brands · ×0.90 vs. base. Lower. Brand owners are easy to find; published benchmarks show ecommerce among the lowest-cost B2B verticals.
First List · $225
150 contacts ($1.50 each)
Supply Retainer · $675/mo
1,500 contacts ($0.45 each)
Supply+ Retainer · $1,125/mo
2,500 contacts ($0.45 each)
Supply Scale · $2,205/mo
5,000 contacts ($0.44 each)
Home services (HVAC, roofing, plumbing) · ×0.90 vs. base. Lower. Local owner-operators with public listings; checks are mostly phone, address and licence.
First List · $225
150 contacts ($1.50 each)
Supply Retainer · $675/mo
1,500 contacts ($0.45 each)
Supply+ Retainer · $1,125/mo
2,500 contacts ($0.45 each)
Supply Scale · $2,205/mo
5,000 contacts ($0.44 each)
MSPs & IT services · ×1.15 vs. base. Higher. Technical buyer roles change often and need extra title and tech-stack checks.
First List · $285
150 contacts ($1.90 each)
Supply Retainer · $860/mo
1,500 contacts ($0.57 each)
Supply+ Retainer · $1,440/mo
2,500 contacts ($0.58 each)
Supply Scale · $2,820/mo
5,000 contacts ($0.56 each)
Real estate & property · ×1.10 vs. base. Higher. Brokerage and agent records churn quickly and need more re-verification. Real estate details →
First List · $275
150 contacts ($1.83 each)
Supply Retainer · $825/mo
1,500 contacts ($0.55 each)
Supply+ Retainer · $1,375/mo
2,500 contacts ($0.55 each)
Supply Scale · $2,695/mo
5,000 contacts ($0.54 each)
Manufacturing & industrial · ×1.20 vs. base. Higher. Plant-level decision makers are less visible online, so research per contact takes longer.
First List · $300
150 contacts ($2.00 each)
Supply Retainer · $900/mo
1,500 contacts ($0.60 each)
Supply+ Retainer · $1,500/mo
2,500 contacts ($0.60 each)
Supply Scale · $2,940/mo
5,000 contacts ($0.59 each)
Healthcare & clinics · ×1.30 vs. base. Higher. More compliance review: business contacts only, no patient data, and stricter sourcing checks.
First List · $325
150 contacts ($2.17 each)
Supply Retainer · $975/mo
1,500 contacts ($0.65 each)
Supply+ Retainer · $1,625/mo
2,500 contacts ($0.65 each)
Supply Scale · $3,185/mo
5,000 contacts ($0.64 each)
Finance & insurance · ×1.40 vs. base. Higher. Regulated firms with gatekept staff; we do extra licensing and role checks.
First List · $350
150 contacts ($2.33 each)
Supply Retainer · $1,050/mo
1,500 contacts ($0.70 each)
Supply+ Retainer · $1,750/mo
2,500 contacts ($0.70 each)
Supply Scale · $3,430/mo
5,000 contacts ($0.69 each)
Legal services · ×1.40 vs. base. Higher. Partner-level contacts are gatekept, and bar and firm records need cross-checking.
First List · $350
150 contacts ($2.33 each)
Supply Retainer · $1,050/mo
1,500 contacts ($0.70 each)
Supply+ Retainer · $1,750/mo
2,500 contacts ($0.70 each)
Supply Scale · $3,430/mo
5,000 contacts ($0.69 each)
See every industry side by side
| Industry | Multiplier | First List (150) | Supply (1,500) | Supply+ (2,500) | Scale (5,000) |
|---|---|---|---|---|---|
| SaaS & software | ×1.00 | $249 $1.66/contact | $750/mo $0.50/contact | $1,250/mo $0.50/contact | $2,450/mo $0.49/contact |
| Marketing & creative agencies | ×1.00 | $249 $1.66/contact | $750/mo $0.50/contact | $1,250/mo $0.50/contact | $2,450/mo $0.49/contact |
| Ecommerce & DTC brands | ×0.90 | $225 $1.50/contact | $675/mo $0.45/contact | $1,125/mo $0.45/contact | $2,205/mo $0.44/contact |
| Home services (HVAC, roofing, plumbing) | ×0.90 | $225 $1.50/contact | $675/mo $0.45/contact | $1,125/mo $0.45/contact | $2,205/mo $0.44/contact |
| MSPs & IT services | ×1.15 | $285 $1.90/contact | $860/mo $0.57/contact | $1,440/mo $0.58/contact | $2,820/mo $0.56/contact |
| Real estate & property | ×1.10 | $275 $1.83/contact | $825/mo $0.55/contact | $1,375/mo $0.55/contact | $2,695/mo $0.54/contact |
| Manufacturing & industrial | ×1.20 | $300 $2.00/contact | $900/mo $0.60/contact | $1,500/mo $0.60/contact | $2,940/mo $0.59/contact |
| Healthcare & clinics | ×1.30 | $325 $2.17/contact | $975/mo $0.65/contact | $1,625/mo $0.65/contact | $3,185/mo $0.64/contact |
| Finance & insurance | ×1.40 | $350 $2.33/contact | $1,050/mo $0.70/contact | $1,750/mo $0.70/contact | $3,430/mo $0.69/contact |
| Legal services | ×1.40 | $350 $2.33/contact | $1,050/mo $0.70/contact | $1,750/mo $0.70/contact | $3,430/mo $0.69/contact |
Multipliers reflect how much verification work an industry takes. They are not a promise of lead quality, replies or results. Prices are rounded to the nearest $5. Not listed, or a mix of industries? Ask us and we'll quote it in your free Spec & Market Report.
Get my industry quotePer-contact figures are the published price divided by the published contact count. The prices shown are current; any future changes will be posted on this page.
Midewin: tallgrass prairie, bison and fall bloom
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