Frequently asked questions
How do you build and verify the leads?
We start from your ideal customer profile and research matching companies and decision-makers across sources the companies themselves publish. Every record is verified and confidence-labeled at build time — title currency, company fit, email validity — so you're not paying for a raw scrape or a guessed address. Zero pattern-guessed emails, ever.
Are the leads exclusive to me?
Your list is built to your spec, for you, at build time — and we don't resell your delivered file. We may build different lists for other clients in your market; MSP Territory clients get metro exclusivity in writing (above). If exclusivity matters to you, raise it before you buy, not after.
What exactly do I receive, and in what format?
A spreadsheet or CSV you own: contact name, job title, company, verified business email, phone (direct-dial where available, otherwise company line), industry, employee count, location, website, LinkedIn URL where available — plus the spec, QA notes, and your ROI Report. Imports cleanly into HubSpot, Salesforce, Pipedrive, or a plain spreadsheet.
How long does a list take?
Builds start every Monday. Delivery is within 5 business days of your spec approval, and you approve a 25-row checkpoint from the actual build before it completes. Unusually narrow markets can take longer; we confirm your date in writing before you pay anything.
Is there a minimum order?
No minimum to start. The market report is free; the First List is $249 flat; retainers run $750–$2,450/mo by tier. Every price is published on the Pricing page.
What if some of the data is wrong or emails bounce?
Any address that hard-bounces on your first send is replaced free — and so is any row that plainly doesn't match your approved spec. Send us the bounce report or flag the rows and we rebuild them.
Do I have to sign a long-term contract?
No. One-time builds are exactly that, and retainers can be paused or canceled at any time. Consulting-scope work is agreed in writing before it begins.
What do you need from me to get started?
Three things: (1) your approved spec — we draft your ideal customer profile and your ROI metric in writing, and you sign off before any build; no meeting required; (2) examples of your best current customers, if you have them; (3) any do-not-contact list or excluded accounts. We handle everything after that.
Do you book meetings or set appointments for us?
No — deliberately. We deliver the leads and the words; you run the meetings, on your calendar, with your voice. Anyone who guarantees you appointments from a list is guessing: responses depend on your offer and your follow-up. What we guarantee is the deliverable itself — built to your approved spec, verified at build time, bad rows replaced free.
How does the ROI Report work?
Every engagement's spec names its headline metric — cost per verified contact, cost per reply, hours returned, pipeline per dollar. Your report shows the arithmetic on labeled inputs: what we measured (rows delivered, messages handled, response times) and what you reported from your own systems (replies, pipeline). We never publish your numbers or fold them into our marketing. The report exists so you can judge renewal on evidence, not on our say-so.
Is there an app?
In build. When it lands you'll track your build's status, approve checkpoints, download your lists, and reorder from your phone — the same data and the same truth as email, in a second door. Until then, everything works fully by email and on this site.
How do I pay?
Checkout opens at launch. Join the free Spec & Market Report queue and we'll send your payment link the day it opens — no obligation, and the report is yours either way. When paid plans open: card, Apple Pay, or Google Pay through the buttons on the Pricing page — ACH is available on retainers; Stripe emails your receipt and invoice automatically. Prices are in USD.
Still have questions?
The fastest way to judge us is the free Spec & Market Report.