Start with the free report. Judge us on the numbers.
Tell us who you want to reach. Within 1 business day you get a written spec and an honest count of the verified decision-makers who match it, free, with no card. We deliver the leads and the words; you run the meetings, so your calendar stays yours.
Email for my free reportSee all pricingPrefer a form? The request form is at the bottom of this page. ROICP is founder-run from Chicago, and Sam Murphy reads every request. Free report, no card · spec approved before any build · 25-row checkpoint · bad rows replaced free.
How it works
Tell us your target
Industry, company size, geography and the titles that buy. Two minutes, by email or with the form below.
Get your spec & market report
Sent in writing within 1 business day, including the ROI metric your engagement will be judged on. Nothing builds before you approve the spec.
You decide
Start with a First List (150 contacts, 25-row checkpoint first) or go straight to a retainer. Delivery within 5 business days of spec approval.
Ways to work with us
Spec & Market Report
$0 · the place to start
Your ideal customer profile drafted in writing, plus how many verified matches exist, by segment and confidence.
Get my free report →First List
From $225 ($225–$350 by industry; $249 for SaaS & agencies)
150 verified contacts built to your approved spec, a 25-row checkpoint from the real build, and free replacement of bad rows.
See pricing by industry →Supply retainers
From $675/mo, set by tier and industry
1,500 to 5,000 verified contacts a month, white-label, with a monthly refresh. Pause or cancel anytime.
Compare retainers →Campaign Build
$1,250 flat
An approved spec, a 250-contact list, a complete email & LinkedIn sequence set, a deliverability check and cleanup of one existing file.
Campaign Build details →Real estate lead gen
From $275 First List · from $825/mo supply
Business contacts for agents, brokerages, property managers, investors and commercial RE. No MLS or consumer homeowner data.
For real estate →White-label for agencies
From $750/mo for 1,500 contacts a month
Verified lists your agency resells under its own brand, with one spec per client, unbranded delivery and QA notes.
For agencies →MSP Territory Retainer
$950/mo
One metro, one MSP: 500–750 fresh decision-makers a month, a quarterly territory refresh and metro exclusivity while you’re live.
For MSPs →Scoped engagements
From $490 Starter Sprint · $1,800 Growth Build · $600/day custom
Custom data builds, outreach systems, automations or AI tools, with a written scope and a fixed price before work starts.
See scoped engagements →Micro SaaS builds
From $490 to test the idea · from $1,800 for a working SaaS
Bring a niche and a problem. We design, build, launch and market a small subscription app for it.
Explore Micro SaaS →Every price is published in USD and matches Pricing. Your exact price is fixed in writing before any work starts.
A clear path, agreed before the first step.Boardwalk through the woods at Indiana Dunes National Park, an hour from the Loop. Slow loop made by ROICP from a public-domain NPS photo.
What you can count on
Spec before build
Nothing is built until you approve the spec in writing. You see a 25-row checkpoint from the real build before it completes.
Bad rows replaced free
Any address that hard-bounces on your first send is replaced free, and so is any row that plainly doesn’t match your approved spec.
No lock-in
One-time builds are one-time. Retainers pause or cancel anytime. Scoped work is agreed in writing before it begins.
No results are guaranteed: not meetings, not replies, not sales. What we stand behind is the data and the process. Checkout opens at launch; join the free report queue and we’ll send your payment link the day it opens, with no obligation. Your market details stay with us; we don’t resell your profile or your list brief.
Other ways to reach us
Write to smurphy@roicpleadgen.com with what you sell, who you sell it to and where. Same desk, same free report.
Email for my free report →Ask Salty
Free · instant
Salty, our AI front desk, answers from the published pages and can take your Spec request in chat. Salty is a bot and says so.
Ask Salty →Questions first?
Delivery times, replacements, data removal and how billing will work are all answered on the Support page and in the FAQ.
See Support →Read the FAQ →Down the Des Plaines River and up its creeks
The Des Plaines River through summer and fall
Photos via Wikimedia Commons: CC BY 4.0 (creativecommons.org/licenses/by/4.0; AlphaBeta135) and CC BY 2.0 (creativecommons.org/licenses/by/2.0; Brian Plunkett), cropped to 3:2 and resized by ROICP. The two summer photos are in Libertyville (Lake County); the fall photo is from a Cook County forest preserve stretch of the river.
The Rocky Glen waterfall at Waterfall Glen in autumn
Photos: CC BY 3.0 (creativecommons.org/licenses/by/3.0) by Annie Gavin via Wikimedia Commons, cropped to 3:2 and resized by ROICP. The waterfall drawn behind the cards above is a drawing of the Rocky Glen waterfall in autumn, not a copy of these photos.
Catherine Chevalier Woods on the Des Plaines River through the fall
Photos: CC BY 3.0 (creativecommons.org/licenses/by/3.0) by greglaskiewicz (Panoramio) via Wikimedia Commons, cropped to 3:2 and resized by ROICP. The woods drawn behind the cards above are a drawing of Catherine Chevalier Woods in October, not a copy of these photos.
Ready to see your market?
Free report, no card. Use the form below or email smurphy@roicpleadgen.com. If the form won’t send, nothing was sent and nothing was charged.
Email for my free reportSee all pricingPhotos: CC0 / public domain via Wikimedia Commons (Commons photographers, USDA Forest Service, U.S. National Park Service; Raftman1979, Mysterymanblue). Video made by ROICP from a public-domain photo. Full media credits
Get your free Spec & Market Report
Salty twists through tangled data and comes out holding the leads.