About ROICP Lead Gen · Chicago

A small Chicago studio that builds honest data and useful software.

ROICP Lead Gen started with one idea: businesses deserve lead lists they can trust. Today we supply verified B2B contacts, build trading intelligence and apps, and launch small software products, all from Chicago.

See our services Browse our apps

Our story

A green heron stepping slowly through shallow water among cattails at North Pond in Lincoln Park, Chicago — A green heron working North Pond, Lincoln Park: patient, careful, one step at a time. Public domain photo.

ROICP was founded by Sam Murphy after seeing how much money teams lose on stale, guessed or scraped contact data. The first product was simple: a written spec agreed up front, every row checked against real sources, and bad rows replaced free. That approach still runs everything we build.

Founder

Sam Murphy · Founder

Sam runs ROICP from Chicago: client specs, the data process, Sam Trading Intelligence and the apps. If you email us, Sam reads it.

smurphy@roicpleadgen.com

Mission

Give small and mid-sized businesses data and tools that are accurate, compliant and fairly priced, and be clear about what they can and can't do.

What we do

Flagship

Lead supply

From $225 · retainers from $675/mo

Verified B2B contact lists built to your spec, delivered as a CRM-ready CSV with outreach copy. See Services.

See services → See pricing →

Paper trading only

Sam Trading Intelligence

Free during the alpha

Our market research and paper-trading platform, free during the alpha. Not financial advice.

About STI →

24 listed · 12 live

Apps

Many free · Pro from $4.99/mo

Pocket apps, watch apps, dashboards and tools. All of them are on Our Apps with pricing.

See all 24 with their real stage →

New

Micro SaaS

Builds from $490

We launch small subscription products, and build them for clients too.

Explore Micro SaaS →

Education

Intern Academy

Free

Hands-on training in data research, compliance and software for interns.

About the academy →

Every price is published in USD and matches Pricing and Our Apps. Sam Trading Intelligence is paper trading only. Not financial advice.

Built on the shore of Lake Michigan.Illinois Beach State Park, north of Chicago. Slow loop made by ROICP from a public-domain photo.

Our values

Honest data

No guessed emails and no inflated counts. Each row carries a confidence label, and we tell you when the market is small.

Compliance first

Business contacts only. CAN-SPAM-ready copy, TCPA/DNC awareness and no consumer data.

No guaranteed results

We stand behind the data and the process, not promised outcomes.

Plain pricing

Prices are published on the site. Pause or cancel retainers anytime.

Ferns and tropical plants lit by soft sunlight over a still pool inside the Garfield Park Conservatory, Chicago — Ferns over the lagoon at the Garfield Park Conservatory, Chicago. CC0 photo.

An eastern tiger swallowtail butterfly feeding on a purple thistle flower in the prairie at Midewin — A tiger swallowtail on prairie thistle at Midewin National Tallgrass Prairie. Public domain, USDA Forest Service.

The lakefront: where the city meets the water

The Chicago skyline glowing at sunrise across a harbor full of moored boats, framed by dark tree branches — Sunrise over a lakefront harbor, Chicago, 1973. Public-domain EPA Documerica photo (John H. White, U.S. National Archives).

Two white sailboats on Lake Michigan with downtown Chicago towers rising behind them — Sailboats off downtown Chicago, 1973. Public-domain EPA Documerica photo (U.S. National Archives).

A high view over dense downtown Chicago buildings stretching to the blue-grey water of Lake Michigan — Downtown Chicago running into Lake Michigan. CC0 photo (Alex Iby, Unsplash).

Get in touch

Questions, partnerships or a custom build? Email us at smurphy@roicpleadgen.com.

Photos: CC0 / public domain via Wikimedia Commons (Commons photographers, USDA Forest Service, U.S. National Archives / EPA Documerica, Unsplash). Video made by ROICP from a public-domain photo. Full media credits