Lead Supply for Agencies

Verified lead lists your agency resells under its own brand — built to a written spec per campaign, delivered unbranded in your format, with QA notes your clients can read. Your clients see your work. They never see us.

Salty twists through tangled data and comes out holding the leads.

The agency problem: list quality is your reputation

When an agency delivers a list, the client doesn’t blame the data — they blame the agency. Bounced addresses, stale titles, and guessed emails land with your name on them, and a client who watches a campaign die on bad data doesn’t renew. But building a research-and-verification desk in-house is a fixed cost that only pays off at volume you may not have yet.

White-label supply is the middle path: a verification desk behind your brand. You keep the client relationship and the margin; we do the research, the build-time verification, and the QA paperwork — invisibly.

What white-label includes

What it replaces: an in-house research-and-verification desk — a fixed cost that only pays off at volume — running invisibly behind your brand instead.

The Supply Retainer — $750/mo, as published on Pricing:

• 1,500 verified contacts a month across your campaigns — $0.50 per verified contact at the published rate.
• White-label delivery: unbranded files in your format, ready to present as your own work.
• Monthly refresh of prior drops — records that went stale are replaced with current ones, so a client’s second month starts from living data.
• Every row verified at build time against sources the companies themselves publish — title currency, company fit, email validity — and shipped with a confidence label. Zero pattern-guessed emails, ever.
• Each file ships with the spec, QA notes, and an ROI Report — the paperwork that lets your client check the work, under your brand.
• Pause or cancel anytime. No long-term contract.

No results are guaranteed — not meetings, not replies, not sales. What we stand behind is the data and the process: spec approved before build, verified at build time, bad rows replaced free.

How it runs across campaigns

1. One written spec per campaign. Each client’s ICP, titles, geography, and exclusions are drafted in writing — from the free Spec & Market Report — and approved before anything builds. Different clients, different specs, no bleed between them.
2. The checkpoint discipline repeats. Every build is judged before it completes: a 25-row checkpoint from the actual build, approved before the rest ships. A wrong build stays a checkpoint-sized conversation, on every campaign, not just the first.
3. Every engagement carries a headline metric — for Lead Supply, cost per verified contact — named in the spec and reported in the ROI Report, so you can show each client what their data cost and what it produced, on labeled inputs.
4. Drops land monthly; prior drops refresh monthly. Bad rows on any drop or refresh are replaced free — flag them or send the bounce report and we rebuild them.
5. Everything runs async, in writing. No meetings, no calendar invites — specs, QA notes, and reports are documents your team and your clients can keep and check.

The QA standard is your shield

Your clients can’t audit a list by looking at it — so the audit trail ships with it. Every row is verified at build time against sources the companies themselves publish, and the basis for each record is part of the delivery. Every row carries a confidence label — HIGH, MEDIUM, or LOW — set when the row is verified, and conflicts are flagged, never smoothed over.

QA notes ship with the file, including the rows we downgraded and why. When a client asks how their list was built, you have an answer with evidence behind it — and when a row is wrong anyway, it’s replaced free, on the first drop and on every refresh. That’s the standard we’d want between our name and a bad list; it’s the one standing between yours and one.

Volume tiers

• Supply Retainer — $750/mo. 1,500 verified contacts/month across your campaigns (white-label) · monthly refresh of prior drops · pause/cancel anytime.
• Supply+ Retainer — $1,250/mo. 2,500 contacts/month · a full outreach sequence set per drop · trigger-event notes.
• Supply Scale — $2,450/mo. 5,000 contacts/month · dedicated outreach sequence sets per segment · priority trigger-event monitoring.

Start where your campaign volume is; move up when the drops do. Every tier runs on the same QA standard, the same checkpoint discipline, and the same replacement promise. Below retainer volume, the First List — $249 flat for 150 verified contacts to an approved spec — is the published way to test the standard on one campaign first. The per-contact arithmetic at the published rates: Supply $0.50 · Supply+ $0.50 · Scale $0.49. The ladder is volume, not a different standard.

No results are guaranteed — not meetings, not replies, not sales. What we stand behind is the data and the process: spec approved before build, verified at build time, bad rows replaced free.